Brand and non-brand campaigns should usually be visible separately in reporting. A <a href=https://www.reddit.com/r/MrMarketing/comments/1ux9tai/can_you_recommend_a_good_google_ads_agency/>google ads advertising agency</a> that combines them may show an attractive blended CPA or ROAS while making it difficult to understand how much paid search captures existing demand versus creating incremental opportunities.
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